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SAP
Business Suite
case study
SAP was looking to drive demand for its Business Suite among C-level decision-makers across six strategic markets. Business Suite is the connective tissue that unifies AI, data, and applications to solve real operational problems.
Key objectives:
Position SAP as the proven enterprise transformation partner — move beyond feature-focused messaging to establish SAP as the trusted advisor for organisations navigating complexity, driving efficiency, and remaining resilient.
Showcase AI and ERP expertise through practical, solutions-focused content — demonstrate how Joule AI agents, Business Data Cloud, and the five cloud solutions work together to deliver measurable business value.
Generate qualified demand through targeted activation — reach senior decision-makers ready to evaluate enterprise solutions.
The Challenge
The strategy was built on a fundamental insight: C-suite buyers don't need to understand every feature of an ERP system — they need to believe it will solve their specific problems. The partnership used three different solutions — each serving a distinct purpose in the decision-making process.
An animated explainer video introduced the Business Suite proposition in accessible, jargon-free terms. The stripped back, symbolic visual style simplified the complex enterprise capabilities and how they interconnected.
A live webinar provided front-line insights on implementation strategy. The conversation between an SAP specialist and customer, Accenture, addressed challenges in harmonising structured and unstructured data and building cross-functional collaboration.
A case study delivered real insights and clear proof of return on investment.
The Solution
impressions
video views
video completion
67%
5.7m
21.8m
Reuters.com - display, video, and high-impact custom formats
jp.reuters.com (Japanese localisation)
Section takeovers - 100% SOV Technology Section takeover
Section takeovers - 100% SOV AI Weekly Video Series (12-week sponsorship)
Newsletter sponsorships - (Business & Tech Roundup)
Social media: LinkedIn, Facebook, and YouTube
Primary Channels
Precision Targeting
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The campaign targeted C-suite and senior decision-makers across US, Canada, UK, India, Japan, and Ireland — markets dentified as the strongest growth potential for SaaS adoption.
Japanese translations ensured localised relevance, while LinkedIn-heavy social amplification concentrated spend where executives actually engage.
SAP helped Cirque du Soleil transform to a cloud-based business model, leveraging SAP business solutions… contextualizing company data to provide proactive, actionable insights.
John Gurski, Head of Business Suite
SAP Americas
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